Digital Menu

Features

1. Give customers value-added information.
Studies, like this one from Elsevier, have found our brains respond extremely positively to images of food.
Using an online menu, give customers a sneak peek of their meal to help them decide. And, more importantly, it gives them peace of mind that their order is safe. In the wake of some serious allergen scares, this is vital.
2. Create a personalized experience.
If your wine list looks like it belongs on the shelf at Waterstones, it makes sense to have some way to filter preferences (red, Merlot, notes of tobacco) or search specifics. A digital menu is the only basis on which you can offer that functionality. Then, you can automate around those preferences and start to personalize your menu for
repeat customers.
3. Promote deals and offers.
57 percent of consumers are willing to share personal data in exchange for personalized offers or discounts, according to Salesforce. If you can build personalization into your digital menu, then you can start to target customers on an individual basis with deals tailored for them.
4. Integrate with other systems.
Via a digital menu, you can let people know what has limited availability, or simply remove unavailable items entirely.
And, by integrating that software with your inventory management systems, then this process could even be automated, saving you and your staff time.
5. Self-service order and pay.
Orders placed via smartphone will make up 10 percent of all quick-service restaurant sales by 2020, says Business Insider.